Privacy Policy

Last Updated: September 2026

This Privacy Policy describes how The Good Prepper Inc. ("The Good Prepper," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit or interact with thegoodprepper.com and related landing pages operated by The Good Prepper (collectively, the "Website"), make a purchase through an associated checkout, contact us, subscribe to email marketing, request customer support, submit a return or refund request, request warranty or technical assistance, or otherwise interact with us.

This Privacy Policy applies across the products and offers presented through the Website, including food products, water-filtration products, portable power and solar products, preparedness products, books, digital materials, and related products and services.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Contact Information

We may collect information such as:

  • Name;
  • Email address;
  • Telephone number;
  • Billing address; and
  • Shipping address.

Order and Transaction Information

When you make a purchase, we may collect or receive information such as:

  • Products ordered;
  • Order number;
  • Purchase date;
  • Order value;
  • Discounts or promotional offers used;
  • Billing and payment status;
  • Shipping and fulfillment information;
  • Transaction status;
  • Returns;
  • Refunds; and
  • Customer-support or warranty history.

Payment-card and other payment information may be collected and processed directly by the checkout or payment provider used for your transaction.

The Good Prepper generally does not receive or store your complete payment-card number.

Website and Device Information

When you visit the Website, we or service providers working on our behalf may automatically collect information such as:

  • IP address;
  • Browser type;
  • Device type;
  • Operating system;
  • Referring website, advertisement, or affiliate;
  • Pages viewed;
  • Links or buttons clicked;
  • Date and time of visits;
  • Approximate location derived from your IP address;
  • Advertising or device identifiers; and
  • Other information about your interaction with the Website.

Communications and Customer-Support Information

If you contact us, we may collect information contained in your communication, including:

  • Your name and contact information;
  • Order number;
  • Product involved;
  • Nature of your question or concern;
  • Correspondence with Customer Support;
  • Return or refund information; and
  • Other information you voluntarily provide.

Product-Support Information

For products that may require technical, return, or warranty assistance, such as portable power or water-filtration products, we may request information reasonably necessary to investigate and resolve an issue, including:

  • Product name;
  • Order number;
  • Serial number;
  • Photographs;
  • Video;
  • Error codes or display messages;
  • Information about installation, charging, maintenance, storage, or use; and
  • A description of the product issue.

We request this information only where reasonably relevant to providing support, processing a return, investigating shipping damage, or administering an applicable warranty or guarantee.

Reviews, Surveys and Other Content

If you voluntarily submit a review, testimonial, survey response, photograph, comment, or other content, we may collect that information.

If you submit content for publication, it may be displayed publicly as described when the information is collected.

Marketing Preferences

We may maintain information about your email marketing subscription status, including information about when and how you subscribed, your marketing preferences, and whether you have unsubscribed from marketing communications.

2. Information We Generally Do Not Request

For ordinary Website visits, purchases, fulfillment, and customer-service interactions, The Good Prepper does not ordinarily request information such as:

  • Social Security numbers;
  • Driver's license or passport numbers;
  • Biometric identifiers;
  • Education records;
  • Employment history; or
  • Other sensitive personal information that is not reasonably necessary for your transaction or request.

Please do not send sensitive personal information that is not reasonably necessary for us to assist you.

Payment, financing, or fraud-prevention providers may independently request financial or identity-verification information where necessary to process a transaction, provide financing, prevent fraud, or comply with applicable law.

3. How We Collect Personal Information

We may collect personal information in the following ways.

Directly From You

For example, when you:

  • Place an order;
  • Enter your contact or shipping information;
  • Subscribe to email communications;
  • Contact Customer Support;
  • Request a refund or return;
  • Request warranty or technical support;
  • Complete a survey; or
  • Submit a review or other content.

Automatically

We may collect certain information automatically when you interact with the Website through cookies, pixels, tags, analytics tools, log files, and similar technologies.

From Service Providers and Business Partners

We may receive information from companies and other sources that assist us with our business, marketing, sales, and customer relationships, such as:

  • Checkout and ecommerce providers;
  • Payment processors;
  • Financing providers;
  • Fulfillment providers and warehouses;
  • Manufacturers and suppliers;
  • Shipping carriers;
  • Customer-support providers;
  • Email-service providers;
  • Analytics providers;
  • Advertising providers;
  • Affiliates and referral partners;
  • Consumer data resellers and other marketing-data providers; and
  • Fraud-prevention and security providers.

For example, a purchase initiated through the Website may be completed through a third-party checkout or payment provider. That provider may send us information needed to fulfill and support your order.

We may also receive contact, demographic, interest, preference, or other marketing-related information from consumer data resellers or other data providers where permitted by applicable law.

4. How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders;
  • Process and confirm payments;
  • Deliver physical and digital products;
  • Provide shipping and tracking information;
  • Communicate about your order;
  • Provide customer service;
  • Troubleshoot products;
  • Process returns and refunds;
  • Administer product guarantees and warranties;
  • Investigate damaged, missing, defective, or incorrectly shipped products;
  • Detect and prevent fraud;
  • Protect the security of the Website and our business;
  • Maintain transaction, accounting, and business records;
  • Improve our Website, products, services, and customer experience;
  • Understand Website usage and performance;
  • Measure marketing and advertising effectiveness;
  • Attribute visits, leads, or purchases to advertisements, affiliates, or referral partners;
  • Personalize Website experiences or advertising where appropriate;
  • Administer promotional offers;
  • Send email marketing and direct-mail marketing where permitted;
  • Develop and identify audiences that may be interested in our products and offers;
  • Respond to legal requests;
  • Establish, exercise, or defend legal claims;
  • Comply with applicable laws and regulations; and
  • Carry out other purposes disclosed to you when the information is collected.

We will not use personal information for a materially different purpose without providing appropriate notice where required by applicable law.

5. Checkout and Payment Processing

Purchases initiated through the Website may be completed through third-party checkout, ecommerce, financing, or payment providers.

The providers and payment methods available may vary depending on the particular product or offer.

These providers may independently collect information necessary to:

  • Process your payment;
  • Authenticate the transaction;
  • Provide installment or financing services where offered;
  • Prevent fraud;
  • Process refunds; and
  • Comply with legal or financial requirements.

The provider's own privacy policy and terms may apply to information it processes independently.

The Good Prepper may receive information from these providers such as your:

  • Name;
  • Contact information;
  • Products purchased;
  • Order value;
  • Transaction status;
  • Payment status; and
  • Information necessary to fulfill and support your order.

6. Fulfillment and Shipping

We may disclose information necessary to fulfill and deliver your order to:

  • Warehouses;
  • Fulfillment providers;
  • Product suppliers or manufacturers;
  • Shipping carriers; and
  • Other service providers involved in fulfillment or delivery.

This information may include your name, shipping address, telephone number, email address, products ordered, and other information reasonably required to complete delivery or resolve a shipping issue.

Different products may be fulfilled through different warehouses, suppliers, or carriers.

7. Returns, Refunds and Product Support

If you request a return, refund, replacement, warranty service, shipping claim, or technical support, we may use and disclose information reasonably necessary to process and resolve the request.

Depending on the product and issue, this may include:

  • Order information;
  • Contact information;
  • Serial numbers;
  • Product photographs or video;
  • Shipping information;
  • Product-condition information;
  • Error codes;
  • Troubleshooting information; and
  • Relevant communications with Customer Support.

Where reasonably necessary to resolve the issue, this information may be disclosed to a manufacturer, supplier, fulfillment provider, carrier, insurer, technical-support provider, or other service provider assisting us with the request.

8. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, local storage, web beacons, and similar technologies.

These technologies may be used to:

  • Operate the Website;
  • Remember preferences;
  • Understand how visitors use the Website;
  • Measure traffic and Website performance;
  • Attribute visits or purchases to advertisements or affiliates;
  • Detect fraud or security issues;
  • Measure marketing campaigns;
  • Deliver or personalize advertising; and
  • Improve our products, services, and Website.

Some cookies and similar technologies may be necessary for Website functionality. Others may be used for analytics or advertising purposes.

You may be able to manage certain cookies and similar technologies through your browser settings or other controls available to you.

Blocking or disabling certain technologies may affect Website functionality.

9. Analytics and Advertising

We may work with analytics, advertising, and marketing providers to understand Website activity, measure marketing performance, attribute purchases to advertisements or referrals, and advertise The Good Prepper products.

These providers may collect or receive information such as:

  • IP address;
  • Device or browser identifiers;
  • Pages viewed;
  • Advertisements viewed or clicked;
  • Referral information;
  • Purchase or conversion events; and
  • Other Website-interaction information.

Where a third party independently determines how it processes personal information, its own privacy policy may apply.

Some analytics and advertising providers may collect information about your activities on the Website over time and across different websites or online services, depending on the technologies enabled on the Website.

These providers may use cookies, pixels, device identifiers, or similar technologies for purposes such as measuring advertising effectiveness, attribution, analytics, audience development, and delivering or personalizing advertising.

Where a third party independently determines how it processes personal information, its own privacy policy may apply.

10. Sale, Sharing and Advertising-Related Disclosures

The Good Prepper does not sell personal information for money in the ordinary meaning of the word "sell."

However, certain privacy laws use broader definitions of terms such as "sale," "sharing," or "targeted advertising."

Depending on the technologies and services used on the Website, certain disclosures involving advertising or analytics providers may fall within those broader definitions where an applicable law applies.

If you have questions or concerns regarding the use or disclosure of personal information associated with you, you may contact us at: [email protected]

Please use the subject line Privacy Request and briefly describe your request.

11. Marketing Communications

We may use contact information and other information permitted by applicable law to communicate with customers and prospective customers about The Good Prepper products, preparedness-related content, and promotional offers.

Email Marketing

If you voluntarily subscribe to receive email marketing communications from us, we may send you:

  • Product information;
  • Preparedness-related content;
  • Promotional offers;
  • Discounts;
  • New-product announcements;
  • Restock notices; and
  • Other marketing communications.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our marketing emails.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications reasonably necessary to administer your order, payment, shipping, returns, refunds, product support, warranty service, security, or other customer-service matters.

Purchasing a product does not require you to remain subscribed to email marketing communications.

Direct-Mail Marketing

Where permitted by applicable law, we may use your name, postal address, purchase information, marketing information, or information obtained from permitted third-party sources to send promotional materials and offers by postal mail.

We may also use consumer data resellers or other marketing-data providers to help identify audiences that may be interested in our products.

If you do not wish to receive promotional direct mail from The Good Prepper, you may contact: [email protected]

Please use the subject line Direct Mail Opt-Out and include the name and mailing address that should be removed from promotional mailing lists.

Please note that we may still retain address information where reasonably necessary for order fulfillment, transaction records, fraud prevention, legal compliance, or other non-marketing purposes.

12. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients where reasonably necessary for the purposes described in this Privacy Policy:

  • Checkout and ecommerce providers;
  • Payment and financing providers;
  • Fulfillment providers and warehouses;
  • Manufacturers and suppliers;
  • Shipping carriers;
  • Customer-support and technical-support providers;
  • Email and communications providers;
  • Hosting and technology providers;
  • Analytics providers;
  • Advertising and marketing providers;
  • Affiliate and referral-service providers;
  • Consumer data resellers and other marketing-data providers, where permitted by applicable law;
  • Fraud-prevention and security providers;
  • Professional advisers, including lawyers, accountants, auditors, and insurers;
  • Affiliates and related companies;
  • Government agencies, courts, regulators, or law enforcement where legally required; and
  • Potential purchasers, investors, lenders, or successors in connection with a merger, financing, acquisition, restructuring, or sale of all or part of our business.

13. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business or legal requirements.

Depending on the information involved, retention may be necessary for:

  • Order fulfillment;
  • Customer service;
  • Returns and refunds;
  • Warranty and product support;
  • Accounting and tax requirements;
  • Fraud prevention;
  • Recordkeeping;
  • Dispute resolution;
  • Legal compliance; and
  • Establishing or defending legal claims.

Different categories of information may therefore be retained for different periods.

14. Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against accidental loss and unauthorized access, alteration, disclosure, or destruction.

However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

15. Your Privacy Requests

Depending on where you live and the laws applicable to The Good Prepper, you may have certain rights regarding your personal information.

Where applicable, these may include rights to:

  • Request access to personal information associated with you;
  • Request information about how personal information is collected, used, or disclosed;
  • Request correction of inaccurate personal information;
  • Request deletion of eligible personal information; and
  • Make other requests provided by applicable privacy law.

Even where a particular privacy law does not apply, you may contact us with a question or request concerning personal information associated with you.

To submit a privacy request, contact: [email protected]

Please use the subject line: Privacy Request and briefly describe the request you wish to make.

We may request information reasonably necessary to verify your identity, locate the relevant information, understand the scope of your request, and protect personal information from unauthorized disclosure or deletion.

We will review and respond to privacy requests in accordance with applicable legal requirements and our privacy practices.

16. California Residents

The Good Prepper does not currently meet the applicable business thresholds that would make it subject to the California Consumer Privacy Act ("CCPA").

Nevertheless, California residents may contact us with questions or requests concerning personal information associated with them.

You may contact us to request information regarding personal information we maintain about you or to request correction or deletion of eligible personal information.

You may also contact us regarding the use or disclosure of personal information for advertising or marketing purposes.

To submit a request, email: [email protected]

Please use the subject line Privacy Request and briefly describe your request.

We may request information reasonably necessary to verify your identity and locate the relevant information.

If our obligations under California privacy law change in the future, we will update our practices and this Privacy Policy as appropriate.

17. European Economic Area (EEA) Privacy Information

The Good Prepper primarily markets and sells its physical products within the United States and does not generally offer physical-product shipping to the European Economic Area ("EEA").

The fact that the Website may be accessible from the EEA does not by itself mean that every processing activity of The Good Prepper is subject to the General Data Protection Regulation ("GDPR").

If and to the extent that the GDPR applies to a particular processing activity involving your personal data, you may have rights under applicable law, including, where applicable, the right to:

  • Request access to personal data concerning you;
  • Request correction of inaccurate or incomplete personal data;
  • Request deletion of personal data;
  • Request restriction of processing;
  • Object to certain processing;
  • Request data portability;
  • Withdraw consent where processing is based on consent; and
  • Lodge a complaint with an applicable data-protection supervisory authority.

These rights are subject to the conditions, limitations, and exceptions provided by applicable law.

Where the GDPR applies, the legal basis for processing will depend on the purpose for which the information is used and may include:

  • Performance of a contract or taking steps requested before entering into a contract;
  • Compliance with a legal obligation;
  • Our legitimate interests or those of a third party, where those interests are not overridden by applicable data-protection rights; or
  • Your consent, where consent is required.

If processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

To submit a privacy request relating to personal data, contact: [email protected]

Please use the subject line Privacy Request and briefly describe your request.

We may request information reasonably necessary to verify your identity and process the request.

18. Nevada Privacy Rights

Nevada law provides certain rights concerning "covered information" collected by operators of Internet websites and online services.

If you are a Nevada consumer, you may submit a verified request directing us not to make a sale of covered information associated with you, as the term "sale" is defined under applicable Nevada law.

For purposes of Nevada law, a "sale" generally involves the exchange of covered information for monetary consideration and is subject to statutory exceptions.

To submit a Nevada privacy request, contact our designated request address: [email protected]

Please use the subject line: Nevada Privacy Request and include sufficient information to allow us to reasonably verify your identity and locate information associated with you.

We will process verified Nevada requests within the time required by applicable Nevada law.

Submitting an opt-out request does not necessarily mean that The Good Prepper currently sells your covered information as the term "sale" is defined by Nevada law.

19. Browser "Do Not Track" Signals

Some browsers offer a "Do Not Track" ("DNT") setting that allows users to express a preference regarding online tracking.

There is not currently a universally adopted standard for responding to traditional browser DNT signals, and the Website does not currently respond to DNT signals.

You may manage certain cookies and tracking technologies through available browser settings.

20. International Visitors

The Good Prepper primarily markets and sells physical products within the United States.

If you access the Website from another jurisdiction, the laws applicable to your interaction with us may provide certain privacy rights.

Where an applicable law gives you rights concerning personal information we process, you may contact: [email protected]

Please use the subject line Privacy Request.

21. Children

The Website is intended for adults and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13.

If we learn that personal information has been collected from a child under 13 in circumstances requiring deletion, we will take reasonable steps to delete it.

If you believe a child under 13 has provided personal information to us, please contact: [email protected]

22. Third-Party Websites and Services

The Website may contain links to third-party websites, checkout pages, payment services, financing providers, or other independent services.

The Good Prepper does not control the privacy practices of independent third parties.

Information you provide directly to a third party may be subject to that third party's privacy policy and terms.

We encourage you to review the privacy policies of third-party services you use.

23. Business Transfers

If The Good Prepper is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our Website;
  • Products or services;
  • Business practices;
  • Technology;
  • Service providers; or
  • Applicable legal requirements.

When we make changes, we will update the Last Updated date at the top of this page.

Where applicable law requires additional notice or consent for a material change, we will provide it.

25. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or personal information associated with you, please contact:

The Good Prepper Inc

Email: [email protected]

When submitting a privacy-related request, please use the subject line Privacy Request.